Project Overview:
Letter Foods is a bakery-inspired brand dedicated to delivering fresh, wholesome treats with a modern twist. The project focused on building a complete brand identity system that communicates warmth, indulgence, and reliability, while also elevating the packaging experience to match the brand’s vision of quality and intentional design.
Objective:
To create a cohesive brand identity that reflects Letter Foods’ craftsmanship and approachable personality. The goal was to design a logo, color palette, typography system, and packaging style that together establish a memorable and flexible brand presence both online and offline.
Challenges:
Designing a logo that visually connects to food and packaging without being overly literal.
Building a warm, playful color palette that also feels premium and versatile.
Balancing modern typography with readability across packaging, signage, and digital use.
Translating brand values into physical products like boxes, stickers, and tote bags.
Design Process:
Research & Discovery
Concept Development
Design & Layout
Print Production
Distribution & Implementation
Feedback & Refinement
Outcome:
The final identity positioned Letter Foods as a modern, thoughtful bakery brand with a strong emotional connection to its audience. Packaging became a storytelling tool — reflecting freshness, indulgence, and attention to detail. The cohesive visual system allowed for consistent brand expression across digital and physical touchpoints, while maintaining flexibility for future product extensions.
Key Achievements:
Created a distinctive logo system inspired by packaging, tying brand identity directly to product experience.
Developed a warm, versatile color palette that communicates freshness, indulgence, and approachability.
Designed packaging and branded assets that enhanced customer experience and strengthened market presence.
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